THINGS I DO
Creative direction for advertising, graphics, photography, marketing
Developed client-facing skills: Pitching creative at c-suite level, defining the story and then telling it.
Translation of business requirements into appropriate, compelling creative and design solutions.
A SELECTION OF PROJECTS I LOVED CREATING
IN A NUTSHELL
Only one thing matters to me – effective creative work. All of our efforts should be directed toward it. Through an understanding of to whom we are speaking, we can cast the business, product or service in the best possible light and deliver commercial success.
Of course, if you already have a great story to tell, the challenge develops into one of exploring how best to refine that story to keep the audience you have and to build upon it.
An in-depth understanding of both rational and non-rational purchase decisions. The latter of which have come to encompass finance and investment decisions, as well as those more traditionally associated with emotional purchase decisions such as property and fashion. The creation of emotional resonance and conveying how it feels (either on, in or to own/use) are the keys to success.
I'm able to spot something incongruous at about 50 paces, logo positioning, a rogue thread, a vase off-centre in the background or a graph that's telling the wrong story. Loads of experience of taking existing brands forward, including navigating challenging internal structures and subtle differences in geographic sensibilities, without messing about with what made them
what they are in the first place.
Good project management skills that have helped me frequently drive multiple projects to delivery simultaneously. Accomplished at quickly creating quality work with a keen eye and still very much a hands-on creative.